BRITISH CRAFTSMANSHIP SHINES AT CICE 2025, QINGDAO, CHINA

At the China International Consumer Electronics Expo (CICE 2025) in Qingdao, XOR presented a distinctive highlight amidst the modern landscape of technology: a live demonstration of British hand-assembly craftsmanship in luxury mobile phones. It was a rare occasion for visitors to witness the enduring value of human hands in the digital age.

1. Honouring the Legacy of British Craftsmanship

For over a decade, XOR has remained steadfast in preserving the tradition of British hand craftsmanship — a legacy defined by precision, meticulous attention, and discipline in every detail. Each XOR phone is not merely a communication device but a statement of artistry and symbolism.

At CICE 2025, Mr Mark Browne – XOR’s Operations Manager – performed a live hand-assembly demonstration, offering visitors an intimate glimpse into the creation process of a luxury handset. Every deliberate and precise movement reflected the harmony between time-honoured mechanical skills and modern innovation.

2. Where Tradition Meets Innovation

In an exhibition hall filled with pioneering technologies such as AI, cloud computing and virtual reality, XOR chose to tell a different story: one that honours the timeless values of craftsmanship. It reaffirmed the belief that, even in an era of rapid change, the resilience and refinement of the human hand remain central. At XOR’s stand at CICE 2025, visitors will be able to witness the key stages of handcrafted assembly; learn about premium materials such as titanium, alligator leather and sapphire crystal—the foundations of the handset’s durability and refined beauty; and speak with our specialists to explore a product philosophy where British craftsmanship meets modern technology.

XOR’s presence at CICE 2025 therefore carried a meaning both understated and profound — a reminder that true craftsmanship endures beyond time in the age of innovation.